GRIDSERVE:
Let's Go Campaign

The Challenge

GRIDSERVE needed to reinforce their position as a freedom enabler, helping EV drivers travel further with confidence across their nationwide network. The objective was to shift the perception of charging from a necessary, functional stop into an integral part of the summer adventure - capturing the pure joy, spontaneity, and liberation of the open road.

The Approach

We developed a campaign identity that visually represented this feeling of freedom through a highly adaptable design system.

• Visual Identity:

  We created a dynamic 'Let's Go' lock-up and framing device, incorporating a subtle energy bolt directly into the frame as a nod to EV charging.

• Strategic Execution:

  This framework anchored the three core messages of the campaign - For less', 'With the kids', and 'Adventure Awaits' - by pairing uplifting, aspirational photography with a distinct, clear colour scheme for each pillar.

The Result

The final identity was robust and highly adaptable. It empowered the GRIDSERVE team to seamlessly apply the system across multiple touchpoints, from social media layouts and digital screens in their smart forecourts to integrated promotional videos. The rollout successfully delivered a cohesive, high-impact campaign that translated the freedom of EV travel across the UK.

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