The aptly named A-Game has been set up by 3 friends, who in a bizarre twist of fate, are all called Adam. Each Adam has their own specialism in the field of
Nutrition and Diet, Movement and Posture, Mindest and Motivation. For the branding, we needed to take the passion and enthusiasm that the three founders have for their fields of expertise and really bring that out in a simple but effective visual identity. The brief also requested to include a reference to the ‘A’ in their names and reference (only if possible) to ‘challenge’ and ‘positivity’ – we think we managed to cover all of these requests – some of the references being quite subtle – but they are in there!. An adaptive logo, using the ‘A’ Brandmark, combined with text, it can be broken down into just the brandmark for occasions where you may not have space, like on a website header – elements of the shape can also be used in supporting graphics – dropped into the background and creating patterns to add depth to a design.