L & P Group

Brand Refresh
L & P Group are a multi-descipline building consultancy company based in London. 

 

  • Full brand refresh
  • New logo for overarching brand and individual divisions within the company
  • Full brand guidelines

       

      We were delighted to be approached to take a look at a rebrand for Long and Partners – a multi-discipline, building services consultancy based in London. The business had grown significantly over it’s 25 year existence and it was felt a new look and tone of voice was needed that was reflective of the company values and the high standard of the specialist and creative work they do. In collaboration with Nurture Consultancy, we put together a plan of action to create a new branding with a new logo for the L&P group as a whole, and then logos for each specialist division within the company – Engineering, Technology, Commissioning, Sustainability – and an additional team that launched as we were working through the process – the Asset consultancy. The new branding allowed each division to have a clear personality with a unique colour for each – and using a consistent new font and logomark across the board, tied them all together to sit well as a set. Full brand guidelines were created covering all aspects of the design system. This was supplied to the web developers at Little Agency who created the website.