Building a Trusted Financial Brand from the Ground Up
Full branding
Social media and Print Templates
Stationery and Brochure Print
Signage and Window Frosting Design
Brand Guidelines
Queensbury Financial Advisers
Queensbury is a newly launched financial advisory firm based in Chesterfield, founded by Mark and Rebecca. With a clear vision to provide professional, approachable financial advice, they partnered with Depart Creative to create a full brand identity - designed to be as confident and trustworthy as the service they offer.
The Challenge
A New Firm with a Clear Vision - But No Identity...Yet
Mark and Rebecca came to Depart Creative at the very beginning of their journey. They had a clear idea of the kind of business they wanted to build -approachable, transparent, and grounded in strong financial expertise, but needed a full identity that would bring it to life in a competitive market. The challenge was to develop a professional financial services brand that would feel credible and confident without being corporate or cold.
The Approach
History, Identity, and a Brand Designed to Live in a Space
With the name already chosen, our focus was on building a full visual identity that reflected Queensbury’s values - professional, approachable, and rooted in trust. The brand needed to feel at home in a newly restored high-street office, so every design decision was made with both physical and digital touchpoints in mind.
Drawing inspiration from old deed documents dating back to the 1940s - we incorporated subtle elements from historical seals and patterns to create a sense of continuity and depth. This gave the brand a quietly established feel, despite being newly launched.
Every aspect of the identity was designed with the physical space in mind. From signage and window frosting to stationery and printed materials, the brand was created to live, breathe, and feel right at home in a beautifully restored high-street setting.
The Result
A Confident, Local Presence - Right on the High Street
Queensbury now operates from a beautifully restored office in the heart of Chesterfield, where the brand lives in every detail, from the window frosting to the welcome pack. The identity gives them a strong, credible presence that reflects their values and helps attract the kind of clients they want to work with.
